Between 1886 and 1959, the price of a 6.5 US fl oz (190 mL) glass or bottle of Coca-Cola was set at five cents, or one nickel, and remained fixed with very little local fluctuation. The Coca-Cola Company was able to maintain this price for several reasons, including bottling contracts the company signed in 1899, advertising, vending machinePrior to that, Pepsi and Coca-Cola sold their drinks in 6.5-ounce (192 mL) servings for about $0.05 a bottle. [ citation needed ] With a radio advertising campaign featuring the popular jingle "Nickel, Nickel" – first recorded by the Tune Twisters in 1940 – Pepsi encouraged price-conscious consumers to double the volume their nickels could
Coca-Cola’s annual plastic production amounts to about 108bn bottles a year, more than a fifth of the world’s PET bottle output of about 500bn bottles a year, according to The Guardian.
The price of Coca-Cola and Pepsi in Ibadan, Oyo state is 120 NGN each while in Ekiti state, it costs between 120-150 NGN based on how remote the location is. This has sprouted out a noticeable shift in demand from both Coca-Cola and Pepsi to Big and BigiCola in the states. The cola war in Nigeria has shown that the market is big and able to
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